Food that’s transported over long distances is often harvested early to withstand travel and storage time, leading to a loss in both taste and quality.
In contrast, when fruit and vegetables are sourced locally, they’re harvested at the peak of their ripeness and then don’t need to travel long distances or spend days in storage. This means that by the time they reach your plate, they’re at their very best – they’re more flavourful, more colourful, and even more nutritionally beneficial (since vitamins and antioxidants decline during prolonged storage and transportation).
