This week, our supplier spotlight is on one of our favourite and most fabulous florists – The London Flower House. Founded in 2014, The London Flower House create stunning bold, wild, statement bouquets and have provided their beautiful blooms at many of our events. We recently caught up with founder and creative director Charley – read on to find out more…
For anyone that doesn’t know, what is The London Flower House and what do you do?
The London Flower House is a super dooper flower studio specialising in beautiful and bold florals for weddings and events, based mainly in and around London but we do get to enjoy the odd jaunt further a field to sunnier climbs.
What was your initial inspiration to start The London Flower House?
I initially started The London Flower House just under 4 years ago after being a florist forever and , a family friend asked me to do the flowers for her wedding in the South of France. Although I loved my job working in London’s high end flowery world, the satisfaction and renewed excitement I got from consulting, designing, and following a whole job from start to finish for myself was so gratifying and rewarding, that wedding got published world wide on Style me Pretty and as they say the rest is history…
What are the core values of The London Flower House?
The core values of The London Flower House are to give a personal and bespoke service to every client. I’m a people person and fully believe in face to face meetings rather than emails so I get a sense of who you are and what you are about so when it comes to designing the florals, you get something that’s fabulous like us but more importantly is fabulous like you.
What is the biggest challenge you have faced since starting the business?
The biggest challenge so far when starting the business is being true to myself. It’s very easy to say yes to every job that comes in but if it goes against your style or what you feel you are about then it’s not that worth it for your own creative happiness. It’s worth it in the end as then you build up a client base that you enjoy working with and know you for you, not because you’re going to copy something they’ve seen on Pinterest.
What has been the most rewarding thing about starting your own business and what has been your greatest achievement to date?
The most rewarding part about starting my own business is the sense of starting something from nothing. My business has grown purely by word of mouth and recommendations which I really like. It’s grown completely organically and in a way that I have complete control and not (at the moment) losing my mind from trying to achieve too much too fast
From one business to another, what advice would you give you other entrepreneurs wanting to start their own company?
You only get out what you put in. Some days I feel like i’m over it and why are people emailing me on a Sunday night when I have to be up at 4 the next morning but when you start to slow down, get bored of Instagram, cant be bothered to reply to emails, then the work slows down and you wonder why. Its can be very draining being “on call” 24/7 but once you’ve completed a job and see the final product, it’s all completely worth it and you remember why you started this in the first place.
What is your favourite part of working for yourself?
My favourite part of working for myself would be the flexibility and freedom. I work 100 times more hours than when I was working for someone else but I’ve fallen in love with flowers again. Each job excites me. I can fully put myself into all that I do and I’ve made some really great friends along the way.
What does the future have in store for The London Flower House?
I’m not sure what the future holds for The London Flower House but I am slowly being drawn to the west country, little seeds are being planted that way so hopefully we can take a bit of our city style to the fields and hills of Devon and Dorset and breath in some fresh air and new inspiration.
Have you noticed any exciting emerging floristry trends for the next year or so?
With the rise of floristry as a “fashionable” job and Instagram, I feel like everything is blurring into one. It’s getting harder and harder to differentiate peoples style and nothing at the moment is really sticking out at me as an emerging trend. Me personally, I’m feeling a bit tropically and liking a bit of old school 80’s floristry style, not very “on trend” but I’m sort of digging it.
If we came to The London Flower House HQ for lunch, what dish (or dishes!) would you serve?
Well if it had anything to do with me you’ll probably get a jam sandwhich, a packet of Hob Nobs and a cup of tea as this is my staple diet. If I was really trying to impress you, I’d get my husband to knock up something delicious (he’s head chef at Social Pantry) and pass it off as my own.
Are there any specific foods you couldn’t live without?
Hob Nobs..well all biscuits really, sorry thats not very exotic.
If flowers were people, which three different types would you snog, marry and avoid?
That’s easy….snog dahlia – they are bright and colourful and all different and don’t last too long so thats perfect for a snog. Marry a peony – guaranteed beaut of a flower, you know what you’re getting, no messing about and they get better the older they get. Avoid gypsophila because it smells like wee and no one whats to smell like wee.